Zásady používania súborov cookie
Čo sú súbory cookie:
Za účelom zlepšenia našich služieb, využívajú naše stránky súbory cookie.
Cookie sú malé súbory, ktoré ukladajú informácie v tvojom prehliadači. Tieto súbory identifikujú špecifické informácie z predchádzajúcich návštev na webových stránkach. Osoba užívateľa nie je na základe týchto informací identifikovateľná. Cookie pomáhajú napríklad:
- k správnej funkčnosti našich stránok
- pri zisťovaní, ktoré stránky a funkcie sú najčastejšie používané; na základe čoho môžeme čo najlepšie prispôsobiť našu ponuku tvojim požiadavkám
- pri zapamätaní tvojich prihlasovacích údajov, ktoré potom nie sú potrebné opakovane zadávať
Aké súbory cookie používame:
Používané cookie súbory rozdeľujeme na našich stránkách na dva základné typy. Krátkodobé, ktoré se používajú len dočasne a zostávajúí uložené v tvojom zaiadení len do tej doby uzavretia prehliadača, a dlhodobé, ktoré zostávajú uložené v tvojom zariadení dlhší čas.
Z hľadiska funcie, ktorú cookie plnia, rozdeľujeme ich následovne:
- konverzné a sledovacie, ktoré nám umožňujú analyzovať výkon rôznych predajných kanálov
- remarketingové, ktoré používame na personalizáciu obsahu reklám a ich správne zacielenie
- analytické, ktoré nám pomáhajú zvyšovať kvalitu našich stránok
- esenciálne, ktoré sú dôležité na základnú funkčnosť webu
Niektoré súbory cookie môžu zhromažďovať informácie, ktoré sú následne využité tretími stranami a ktoré napr. priamo podporujú naše reklamné aktivity (tzv. „cookie tretích strán“). Podľa týchto údajov ťa však nikdy nebude možné identifikovať.
Konkrétně používáme následující cookies:
| Nutné cookies (20) | ||||
| Tyto cookies jsou nezbytné kvůli správnému fungování, bezpečnosti, řádnému zobrazování na počítači nebo na mobilu, uchovávání produktů v košíku, fungujícímu vyplňování i odesílání formulářů a podobně. Technické cookies není možné vypnout, bez nich by naše stránky nefungovali správně. | ||||
| Jméno | Poskytovatel | Účel | Vypršení | Typ |
| _RequestVerificationToken | dedra.cz | Helps prevent Cross-Site Request Forgery (CSRF) attacks. | Session | HTTP |
| ARRAffinity | dedra.cz | Used to distribute traffic to the website on several servers in order to optimise response times. | Session | HTTP |
| ARRAffinitySameSite | dedra.cz | Used to distribute traffic to the website on several servers in order to optimise response times. | Session | HTTP |
| sid | seznam.cz | Preserves users states across page requests. | 29 dní | HTTP |
| test_cookie | doubleclick.net | Used to check if the user's browser supports cookies. | 1 den | HTTP |
| ts | creativecdn.com | This cookie is necessary for the PayPal login-function on the website. | 1 rok | HTTP |
| DedraUserID | dedra.cz | This cookie keeps randomly generated id used for anonymous likes of products. | 1 rok | HTTP |
| JokerSoundPlayed | dedra.cz | Used for playing Joker sound in basket. | Session | HTTP |
| SelectedCountry | dedra.cz | This cookie keeps selected country. | 6 dní | HTTP |
| SelectedLanguage | dedra.cz | This cookie keeps website language. | 29 dní | HTTP |
| NewsLastAccess | dedra.cz | This cookie keeps last access to news on website. Used for showing number of unread news. | 1 rok | HTTP |
| ToursLastAccess | dedra.cz | This cookie keeps last access to tours on website. Used for showing number of unread news. | 1 rok | HTTP |
| ppk | dedra.cz | This cookie keeps coordinator number who brought the visitor. | 31 dní | HTTP |
| CheckoutID | dedra.cz | This cookie keeps user's checkout. | Session | HTTP |
| BasketID | dedra.cz | This cookie keeps user's basket. | 7 dní | HTTP |
| LoadClosestCoordinators | dedra.cz | This cookie is necessary for coordinator assignment. | 1 den | HTTP |
| VipMargeGetInfo | dedra.cz | This cookie is necessary for showing VIP discount modal in basket. | 31 dní | HTTP |
| VipMargeGetRevalidationInfo | dedra.cz | This cookie is necessary for showing VIP discount modal in basket. | 31 dní | HTTP |
| TawkConnectionTime | dedra.cz | Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. |
Session | HTTP |
| ss | va.tawk.to | Necessary for the functionality of the website's chat-box function. | Session | HTTP |
| Statistické cookies (7) | ||||
| Statistické cookies pomáhají majitelům webových stránek, aby porozuměli, jak návštěvníci používají webové stránky a mohli je dále vylepšovat. Anonymně sbírají a sdělují informace. | ||||
| Jméno | Poskytovatel | Účel | Vypršení | Typ |
| _ga | dedra.cz | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 roky | HTTP |
| _gat | dedra.cz | Used by Google Analytics to throttle request rate. | 1 den | HTTP |
| _gid | dedra.cz | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 den | HTTP |
| bounce | adnxs.com | Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. | Session | Pixel |
| collect | google-analytics.com | Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. | Session | Pixel |
| f0189a22486d# | dedra.cz | Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. | Session | HTTP |
| LoggedIn | dedra.cz | This cookie keeps information whether logged-in user has used this browser. | 730 dní | HTTP |
| Preferenční cookies (2) | ||||
| Díky těmto cookies vám můžeme web zobrazit tak, jak ho znáte.Dle vašeho nastavení zobrazíme např. jazyk, čas nebo nastavení zobrazení. | ||||
| Jméno | Poskytovatel | Účel | Vypršení | Typ |
| LastVisitedProduct | dedra.cz | This cookie is necessary for showing last visited products. | 1 rok | HTTP |
| LastSearchedProducts | dedra.cz | This cookie is necessary for showing last searched products. | 1 rok | HTTP |
| Marketingové cookies (24) | ||||
| Nechceme vás obtěžovat nevhodnou reklamou. Díky těmti cookies nám a našim reklamním partnerům umožníte zobrazovat pouze relevantní nabídky. | ||||
| Jméno | Poskytovatel | Účel | Vypršení | Typ |
| __rtbhouse.lid | dedra.cz | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | Trvalé | HTML |
| _fbp | dedra.cz | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 3 měsíce | HTTP |
| _gcl_au | dedra.cz | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 měsíce | HTTP |
| ads/ga-audiences | google.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Session | Pixel |
| adx/cm | cm.creativecdn.com | Collects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products. | Session | Pixel |
| anj | adnxs.com | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 3 měsíce | HTTP |
| C | adform.net | Used to check if the user's browser supports cookies. | 30 dní | HTTP |
| dt | udmserve.net | Enables the visitor to share content from the website onto social media platforms or websites | 1 rok | HTTP |
| fbssls_ | dedra.cz | Collects data on the visitor’s use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes. | Session | HTML |
| fbssls_# | dedra.cz | Collects data on the visitor’s use of the comment system on the website, and what blogs/articles thevisitor has read. This can be used for marketing purposes. | Session | HTML |
| IDE | doubleclick.net | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1 rok | HTTP |
| pagead/1p-user-list/# | google.com | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Session | Pixel |
| retargeting | c.seznam.cz | Registers user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting. | Session | Pixel |
| rtbh | udmserve.net | Registers a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads. | 1 rok | HTTP |
| SL_C_23361dd035530_KEY | dedra.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | 13 měsíců | HTTP |
| SL_C_23361dd035530_VID | dedra.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | 13 měsíců | HTTP |
| SL_L_23361dd035530_KEY | dedra.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | Trvalé | HTML |
| SL_L_23361dd035530_VID | dedra.cz | Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | Trvalé | HTML |
| tr | facebook.com | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Session | Pixel |
| udmts | udmserve.net | Used to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites. | 1 rok | HTTP |
| uid | adform.net | Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. | 2 měsíce | HTTP |
| uuid2 | adnxs.com | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 3 měsíce | HTTP |
| u | creativecdn.com | Unclassified | 1 rok | HTTP |
| CJEventID | dedra.cz | Used by CJ affiliate system. | 120 dní | HTTP |
Cookie byly rozděleny do kategorií na základě analýzy nástroje Cookiebot.
Ako odmietnuť používanie súborov cookie
Používanie súborov cookie možno nastaviť pomocou tvojho internetového prehliadača. Väčšina prehliadačov súbory cookie automaticky prijíma už vo východzom nastavení. Soubory cookie je možné pomocou nastavenia tvojho webového prehliadača úplne zakázať alebo povoliť užívanie len niektorých cookie súborov.
